Spain
Gold Award
Interactive & Mobile
Digital Service Experience
Silver Award
Integrated & Innovation
Best Use of Technology
Silver Award
Integrated & Innovation
Product / Service Innovation
- Client
- Samsung
- Agency
- Cheil Spain
Communication technologies for ALS patients are currently inaccessible to 90% of Spanish patients. However, Spanish homes already have the hardware needed to talk again. The cameras on Samsung tablets costing €200 can track people's eyes, so software was created to empower this technology and democratize communication. Thanks to Bixby, Samsung's voice assistant, the app can be used to control different devices and home appliances.
Credits
- Copywriter
- Miriam Alonso
- Director of Photography
- Jorge Roig
- Production Company
- Somos 5
- Producer
- María Vañó
- Sound Studio
- La Panaderia
- Account Director
- Juan Riesgo
- Account Executive
- Estefanía García
- Executive Producer
- Jonathan Andrés