Winners

Tamed Rhymes

Czech Republic

Silver Award

Print & Outdoor

Direct Marketing

G

Member Club Gold Award

Print & Outdoor

Direct Marketing

Client
Svoboda zvířat (Greedom of Animals)

The children's book of cruel rhymes reflects the inhumane treatment of animals in circuses and highlights the absence of legal protection. Nobody wants to read Tamed Rhymes to their children. Two hundred copies of this controversial book were sent to 200 parliamentarians, including the Prime Minister. The campaign for the Freedom of Animals swayed the public's perception and contributed to a change in the law. As a result, wild animals will no longer perform in Czech circuses.

Credits

Creative Director
Martin Mareš
Copywriter
Matúš Kmec
DTP Operator
Tomáš Stejskal
Account Director
Zuzana Kukačková