Czech Republic
Silver Award
Print & Outdoor
Direct Marketing
G
Member Club Gold Award
Print & Outdoor
Direct Marketing
- Client
- Svoboda zvířat (Greedom of Animals)
- Agency
- Leo Burnett Prague
The children's book of cruel rhymes reflects the inhumane treatment of animals in circuses and highlights the absence of legal protection. Nobody wants to read Tamed Rhymes to their children. Two hundred copies of this controversial book were sent to 200 parliamentarians, including the Prime Minister. The campaign for the Freedom of Animals swayed the public's perception and contributed to a change in the law. As a result, wild animals will no longer perform in Czech circuses.
Credits
- Creative Director
- Martin Mareš
- Copywriter
- Matúš Kmec
- Illustrator
- Lucie Bax Kubínová
- DTP Operator
- Tomáš Stejskal
- Account Director
- Zuzana Kukačková
- Other
- Lucie Štorková