Germans pay hundreds of millions too much for their phones. To raise awareness of unfair contracts that force consumers to continue paying for devices they had long ago paid off, the most unfair offer was created on a platform famous for its fair deals: a Nokia 8110 for 5700 euros owned by fictional 60-year-old Ernst. Within hours, it went viral. Two weeks later, everything was revealed with a mockumentary about Ernst that led to a microsite highlighting its fair offers.