Russia
Gold Award
Integration & Innovation
Best Use of Technology
Nomination
Promotions & New Media
New Use of Media
Nomination
Integration & Innovation
Content Ideas
- Client
- 3M
- Agency
- Proximity Russia| BBDO Russia
An interactive banner that allowed retargeting ads to be replaced with personal Post-it notes was created.. It uses the same tech websites use to identify you and show the sneakers you only looked at once. The banner network covered thousands of websites to make sure that people met their Post-it® notes all over the web. If users clicked on their note, they would land on a Post-it® page, where they could create more stickers or delete them all.
Credits
- Art Director
- Fernando Muto Brevilieri
- Business Development Director
- Mikhail Vdovin
- Digital Director
- Alexander Makarovsky
- Senior Account Manager
- Polina Zvereva