After its run in cinemas, Batman was re-released on HBO. How could we attract the media's attention again? Uniting the world's two best-known bats under one shield: Batman & Valencia Club the Fútbol. The Mestalla football stadium in Valencia has a physical bat-shaped structure logo over 90m on its facade. So we decided to print a 4,000m2 canvas with the image of Batman, removing the symbol from his suit so that the Club's physical bat would complete the key art.