For "Aktion Deutschland Hilft" we were asked to activate people in an unseen way to donate to those affected of the Turkish-Syrian Earthquake 2023. We achieved this with an unprecedented, synchronized media guerrilla campaign across all media channels. On the first anniversary of the earthquakes, we literally shook up Germany's entire media landscape - by shaking the advertising on TV, radio, DOOH, the web and even social media at regular intervals at the same time.