Heineken created "The Boring Phone" to help Gen Z embrace digital detox and focus on real-life socialization.Launched in 2024 during Milan Design Week, the phone featured a simple,recycled design and targeted those seeking to disconnect from smartphones.The campaign reached 7.1 billion impressions globally,with over 2000 publications and 24,000 sign-ups.It became Heineken’s most successful PR campaign, generating 100% positive press sentiment and 97% positive feedback