The Chat is the UK's first WhatsApp drama series. A curated audience of influencers, celebrities, journalists and breast cancer survivors joined a WhatsApp group to watch the series, receiving messages and notifications in real time. They shared its content with their followers, generating millions of pounds of PR. The immersive series was a huge undertaking, with a 132 page script and 1293 pieces of original content delivered by the creatives day and night over 6 weeks.