Finland
Nomination
Design
Graphic Communication
G
Member Club Gold Award
Design
Graphic Communication
- Client
- Helsingin Sanomat
- Agency
- TBWA\Helsinki
In 2019, after the hottest summer on record, Nordics’ leading newspaper Helsingin Sanomat gifted politicians and decision-makers with the Climate Pen. In collaboration with the Technical Research Centre of Finland, the pen’s ink was made of carbon dioxide. The pen, the journalists’ weapon of choice, encouraged leaders to sign agreements to help solve climate issues. Every signed decision would symbolize a reduction in greenhouse gases.
Credits
- Creative Director
- Erno Reinikainen
- Agency Producer
- Tuukka Tikkanen
- Photographer
- Fanny Haga
- Chief Creative Officer
- Jyrki Poutanen
- Creative Strategist
- Aki Toivonen
- Executive Account Director
- Noora Murremäki
- Project Manager
- Rosa Kojonkoski
- Concept Designer
- Juhana Hokkanen
- Content Producer
- Henrietta Tastula
- Lead Designer
- Umberto Onza
- Content Director
- Markus Nieminen
- Executive Creative Director
- Mikko Pietilä