Winners

The Condo T-Shirts

Italy

Silver Award

Brand Experience

Promotions

Silver Award

Brand Experience

Live Stunts Brand Activation

Bronze Award

Print & Outdoor

Special Outdoor

G

Member Club Gold Award

Print & Outdoor

Special Outdoor

G

Member Club Gold Award

Brand Experience

Promotions

Client
Diesel Wynwood
Agency
Small

For the first time ever, Diesel dives into real estate by building the Diesel Wynwood Condominium. To this end, Condo T-Shirts were made: 143 one-of-a-kind t-shirts, one for each of the apartments of the Diesel Wynwood Condominium. The t-shirts sold at exorbitant prices. T-shirt "D6-L7", for example, cost $1,049,000 and T-shirt "F2-L7" came with a price tag of $5,500,000. It may seem a lot, but by buying one of these t-shirts, the owner got the correspondent apartment...for free.

Credits

Director of Photography
Mariano Monti
Film Director
Hernan Corera
Agency Producer
Natali Sussman
Production Company
Mygosh
Sound Designer
Dario Zarember
Color Grading
Alejandra Lescano
Sound Design & Mix
Pickle Music
Editing
Run Zebra Run