France
Nomination
Promotions & New Media
Promotions
- Client
- Atlantic Groupe
- Agency
- Leo Burnett France
To show how important heat is for life, the agency set up an experiment to create life in a hostile environment. They built a cube, divided into two sections heated and by two electric heaters, and brought to British Columbia, at 2400 metres above sea level in temperatures as low as -30°. In 37 days, this ephemeral installation managed to bring forth many flowers in an environment hostile to any kind of plant life.
Credits
- Creative Director
- Xavier Beauregard
- Art Director
- Jerome Gonfond
- Copywriter
- Hadi Hassan-Helou
- Designer
- Jean-François Campeau
- Director of Photography
- Olivier Staub
- Film Director
- Olivier Staub
- Agency Producer
- Antoine Grujard
- Production Company
- La Cavalerie
- Executive Producer
- Michel David
- Producer
- Vlad Doclin