On World Diabetes Day, a noise was made about hidden sugar. A music video was made of a metal cover version of Robin Schulz's pop hit "Sugar". The film shows 36 places where the food industry hides sugar. Statistically speaking, sugar is partly responsible for the death of 25 people from type 2 diabetes during the 4 minutes the music video lasts. To prevent such severe diseases, viewers could click on a link to a website that reveals the food industry's evil tricks.