Our goal was to highlight the phone's water resistance with a great brand story and exceptional storytelling. That’s why we went with an unusual testimonial that lives underwater and loves to kiss glass: a cleaner fish. As it catches sight of the Galaxy S23 Ultra’s flawless display in a restaurant, it can no longer resist and does everything to get its lips onto its newfound love. Thanks to the phone’s water resistance, the adventurous film concludes with a happy ending.