The client needed a creative Black Friday campaign, so we focused on a key insight – the start of flu season. During this period, it's important to strengthen immunity, but Slovaks don't pay attention to prevention. However, there is one thing they often pay too much attention to – memes. That's why we partnered with the popular meme page called ZOMRI (DIE in english) and turned their famous bag into a limited vitamin bundle – the NEZOMRI (DON´T DIE) immunity pack.