How do you reach a target group that spends most of its time in online games? By communicating with them right there – and speaking their language. We placed our message where you can't buy advertising space: in Germany's most popular online game. Introducing: the o2 Every Home in Minecraft – an architectural masterpiece, launched in an exciting event on Twitch with which we dominated the German Minecraft category and showed the community: o2 has internet for every home.