Switzerland
Shortlist
Brand Experience
New Use of Media
Shortlist
Interactive & Mobile
Any Other
- Client
- Samsung Switzerland
How the immersive use of media transforms a traditional TV series into an interactive crime case using the all-new Samsung ZFlip 5. The crime case was all about finding and cracking a lost phone access-code before the mafia could. We hid the single parts of the lost phone access-code deeply in the episodes of the live broadcasted TV-series “Tschugger”. The decoded elements can then be entered and transmitted by users directly via the interactive website.
Credits
- Creative Director
- Katrin Espelage
- Art Director
- Leandro Disler