Winners

The FlipCode Mystery

Shortlist

Brand Experience

New Use of Media

Shortlist

Interactive & Mobile

Any Other

Client
Samsung Switzerland

How the immersive use of media transforms a traditional TV series into an interactive crime case using the all-new Samsung ZFlip 5. The crime case was all about finding and cracking a lost phone access-code before the mafia could. We hid the single parts of the lost phone access-code deeply in the episodes of the live broadcasted TV-series “Tschugger”. The decoded elements can then be entered and transmitted by users directly via the interactive website.

Credits

Creative Director
Katrin Espelage
Art Director
Leandro Disler