Czech Republic
Bronze Award
Film & Audio
TV/Cinema Commercials
- Client
- IKEA
- Agency
- TRIAD Advertising
The film probes the veneer of a seemingly perfect IKEA household oozing with sleek Scandinavian style to reveal the reality of living at home in fear. With domestic violence on the rise during the pandemic, worrying stats show that 47 percent of Czech women have experienced some kind of domestic abuse. It ends with the tagline "domestic abuse is real, even if it's not visible.
Credits
- Art Director
- Barbora Ivánová
- Copywriter
- Maroš Hamorský
- Designer
- Soňa Mládková
- Director of Photography
- David Hofmann
- Film Director
- Marek Partyš
- Agency Producer
- Jirka Ptáček
- Production Company
- Bistro Films
- Sound Designer
- Viliam Béreš
- Editor
- Hannibal Lang
- Account Director
- Matej Paluš
- Account Manager
- Nikola Luzárová
- PR Leader
- Marek Vomočil