Silver Award
Print & Outdoor
Print & Outdoor for non-profit / public service / NGO
Shortlist
Brand Experience
Promotions
Shortlist
Design
Spatial Design
- Client
- Samariterbund Wien
In the Samaritan Union Social Markets, people affected by poverty can purchase food at prices far below the market rate. However, to provide this service, donations are needed. So, we demonstrated what it feels like to be poor: with a unique line of food products sold at extremely overpriced rates through dedicated vending machines and an online store—thereby generating the necessary donations and raising awareness.
Credits
- Creative Director
- Lea Vukovics