Winners

The high price of being poor

Silver Award

Print & Outdoor

Print & Outdoor for non-profit / public service / NGO

Shortlist

Brand Experience

Promotions

Shortlist

Design

Spatial Design

In the Samaritan Union Social Markets, people affected by poverty can purchase food at prices far below the market rate. However, to provide this service, donations are needed. So, we demonstrated what it feels like to be poor: with a unique line of food products sold at extremely overpriced rates through dedicated vending machines and an online store—thereby generating the necessary donations and raising awareness.

Credits

Creative Director
Lea Vukovics