Winners

The Homeless Gallery

Bronze Award

Integrated & Innovation

Integrated and Innovation for non-profit / public service / NGO

Bronze Award

Integrated & Innovation

Best Use of Technology

Shortlist

Brand Experience

Live Stunts Brand Activation

Shortlist

Design

Spatial Design

Hinz&Kunzt, Germany's leading street paper, searched for a unique concept that confronted the low willingness to donate and people's disregard for homelessness. With AI's help, we turned homeless people into artists so they could profit from their artwork. We exhibited their paintings at 13 locations visited by thousands who donated, purchased catalogues and merchandise, learned about Hinz&Kunzt, and met the artists. 30 life stories. 30 art pieces.

Credits

Photographer
Kai-Uwe Gundlach