Winners

The Last Safety Feature

Shortlist

Print & Outdoor

Print Advertising

Shortlist

Print & Outdoor

Craft - Photography

Modern vehicles are equipped with advanced safety tech designed to enhance our driving experience, but no feature can shield us from the impacts of climate change—floods, wildfires. Hyundai leads in safety innovation, but the only true defense against these threats is a commitment to Carbon Neutrality. We’ve developed a concept that positions Carbon Neutrality as the ultimate safety feature. Released during COP28, this campaign emphasizes the urgency of climate action.

Credits

Art Director
Hamza Hatim
Creative Director
Matteo Maggiore