For its 75th anniversary, we rebranded the iconic Lúčnica, also known as Slovak National Folklore Ballet. With the new claim, "The Meadow of Living Traditions", the dance, music, and artistry of Lúčnica became seeds of the visual identity. The new symbol, a meadow flower/dancer, creates the logo with an original new font. The brand-new look is modern and retro, as colourful and vibrant as Lúčnica's performances to please long-term fans while attracting younger audience.