Germany
Silver Award
Integrated & Innovation
Best Use of Technology
Shortlist
Brand Experience
New Use of Media
Shortlist
Interactive & Mobile
Social Media Campaigns
Shortlist
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
- Client
- Open to Diversity - Closed to Exclusion
More than 24 million people in Germany have a migrant background, yet important political speeches are still held exclusively in German. This excludes many from social discourse, with 15% speaking little to no German at home. To promote inclusion, “Open to Diversity” used AI to translate President Frank-Walter Steinmeier’s Christmas address into the 12 most spoken languages in Germany. For the very first time millions could experience the speech in their native language.
Credits
- Art Director
- Vanessa Fehst