Winners

The most inclusive Christmas address

Silver Award

Integrated & Innovation

Best Use of Technology

Shortlist

Brand Experience

New Use of Media

Shortlist

Interactive & Mobile

Social Media Campaigns

Shortlist

Interactive & Mobile

Interactive & Mobile for non-profit / public service / NGO

Client
Open to Diversity - Closed to Exclusion

More than 24 million people in Germany have a migrant background, yet important political speeches are still held exclusively in German. This excludes many from social discourse, with 15% speaking little to no German at home. To promote inclusion, “Open to Diversity” used AI to translate President Frank-Walter Steinmeier’s Christmas address into the 12 most spoken languages in Germany. For the very first time millions could experience the speech in their native language.

Credits

Art Director
Vanessa Fehst