Zauberberg Productions GmbH / Berlin| The Marmalade Studios GmbH & Co. KG / Hamburg| OMD Germany GmbH / Düsseldorf| Scholz & Friends / Hamburg
Austria
Shortlist
Brand Experience
Promotions
- Client
- McDonald's
Due to its extremely loud crunch, the new burger would not be sold during the quiet hours mandated by law from 10 pm to 6 am. A next level activation that embraced the cultural insight of Germans being strict about keeping the rules – especially when it comes to noise.