Winners

The oldest model in the world

Silver Award

Brand Experience

Live Stunts Brand Activation

Bronze Award

Print & Outdoor

Special Outdoor

Bronze Award

Brand Experience

PR / Events

Fashion always conveys the same image: tall, thin, young. Zalando has a different vision&wanted to show that fashion knows no size, figure type or age. Zalando therefore engaged the smallest, curviest&oldest model in the world: the Venus of Willendorf. The oldest preserved female statue received customized looks from Zalando, presenting them within the regular exhibition at the Natural History Museum. For 1 week, visitors could experience the sign for body&age positivity