Finland
Silver Award
Interactive & Mobile
Interactive Campaigns
Silver Award
Design
Typography
Silver Award
Brand Experience
PR / Events
Bronze Award
Integrated & Innovation
Product / Service Innovation
G
Member Club Gold Award
Integrated & Innovation
Product / Service Innovation
- Client
- Mika Melvas | Kia Haring | Hanne Haapoja | Mari Tuokko | Reija Sihlman | Nelli Melin | Annika Uusikari | TietoEVRY
- Agency
- TBWA\Helsinki
The Polite Type is a custom font that automatically recognizes and rewrites hate speech. A few tweaks to OpenType's code made it possible to incorporate a word library and replacement function into a regular font file. TietoEVRY coded its Nordic values of inclusion and equality into a product that effectively communicated to a global audience and made them literally downloadable to anyone's device.
Credits
- Art Director
- Fredrik Stürmer
- Type Design
- Mika Melvas
- Innovation
- Juhana Hokkanen
- Senior Content Strategist
- Simone Bocedi
- Communications & PR Specialist
- Saana Simander
- Junior Comms Specialist
- Sara Pitzén
- Planner
- Juho Ojala
- Communications Strategist
- Paula Sonne
- Creative & Content
- Katariina Ollari
- Other
- Fredrik Stürmer