Winners

The Polite Type

Silver Award

Interactive & Mobile

Interactive Campaigns

Silver Award

Design

Typography

Silver Award

Brand Experience

PR / Events

Bronze Award

Integrated & Innovation

Product / Service Innovation

G

Member Club Gold Award

Integrated & Innovation

Product / Service Innovation

Client
Mika Melvas | Kia Haring | Hanne Haapoja | Mari Tuokko | Reija Sihlman | Nelli Melin | Annika Uusikari | TietoEVRY

The Polite Type is a custom font that automatically recognizes and rewrites hate speech. A few tweaks to OpenType's code made it possible to incorporate a word library and replacement function into a regular font file. TietoEVRY coded its Nordic values of inclusion and equality into a product that effectively communicated to a global audience and made them literally downloadable to anyone's device.

Credits

Art Director
Fredrik Stürmer
Type Design
Mika Melvas
Innovation
Juhana Hokkanen
Senior Content Strategist
Simone Bocedi
Communications & PR Specialist
Saana Simander
Junior Comms Specialist
Sara Pitzén
Planner
Juho Ojala
Communications Strategist
Paula Sonne
Creative & Content
Katariina Ollari