Portugal
Nomination
Brand Experience
Live Stunts Brand Activation
Nomination
Integrated & Innovation
Branded Content
G
Member Club Gold Award
Film & Audio
Online Videos
G
Member Club Gold Award
Brand Experience
Live Stunts Brand Activation
G
Member Club Gold Award
Brand Experience
PR / Events
G
Member Club Gold Award
Integrated & Innovation
Branded Content
- Client
- Stream and Tough Guy
- Agency
- Stream and Tough Guy
With no clients and no money, this agency created an unusual press release that would actually get some press and spread organically. Thus, the agency signed up for “The Price is Right”, and when the time came for the CEO to send his best regards to those he knows, he instead sent his best regards to those he wants to meet: the CMOs.