Winners

The real-life Escape Room

Slovenia

Nomination

Integration & Innovation

Integrated Campaigns

G

Member Club Gold Award

Integration & Innovation

Integrated Campaigns

G

Member Club Gold Award

Integration & Innovation

Public Service & Charity Campaigns

G

Member Club Gold Award

Integration & Innovation

Content Ideas

G

Member Club Gold Award

Integration & Innovation

Creative Strategy

Client
Unicef Slovenija

In Slovenia child sexual abuse is a serious issue and a taboo, while the number of abuse reports is decreasing. An analogy of the escape room was used to overcome the taboo. Sexually abused children are held captive behind the four walls of an abusive environment, from where they cannot escape. Only adults can help them and the only solution is to report the abuse. The event was held at a real-life crime scene and the premiere of the video at the biggest media event.

Credits

Creative Director
Sašo Petek
Art Director
Primož Kos
Film Director
Luka Štigl
Production Company
PERFO Production Gregor Novak
Programmer
Leon Škrilec
Client Representatives
Irena Stamenkovič
Face of Campaign
Amadea Ris
Public Relations
Maša Gorjup
Strategy Director
Dino Zupančič
Account Director
Anja Šeme Todorovič