Nomination
Integration & Innovation
Integrated Campaigns
Member Club Gold Award
Integration & Innovation
Integrated Campaigns
Member Club Gold Award
Integration & Innovation
Public Service & Charity Campaigns
Member Club Gold Award
Integration & Innovation
Content Ideas
Member Club Gold Award
Integration & Innovation
Creative Strategy
- Client
- Unicef Slovenija
- Agency
- Agencija 101
In Slovenia child sexual abuse is a serious issue and a taboo, while the number of abuse reports is decreasing. An analogy of the escape room was used to overcome the taboo. Sexually abused children are held captive behind the four walls of an abusive environment, from where they cannot escape. Only adults can help them and the only solution is to report the abuse. The event was held at a real-life crime scene and the premiere of the video at the biggest media event.
Credits
- Creative Director
- Sašo Petek
- Art Director
- Primož Kos
- Designer
- Damijan Penič
- Film Director
- Luka Štigl
- Production Company
- PERFO Production Gregor Novak
- Photographer
- Andraž Fijaž Bačovnik
- Programmer
- Leon Škrilec
- Sound Designer
- Matjaž Moraus Zdešar
- Client Representatives
- Irena Stamenkovič
- Face of Campaign
- Amadea Ris
- Public Relations
- Maša Gorjup
- Strategy Director
- Dino Zupančič
- Account Director
- Anja Šeme Todorovič