Germany
Nomination
Interactive & Mobile
Place-specific Experiences
Nomination
Interactive & Mobile
Interactive & Mobile for Non-profit/Public Service/NGO
- Client
- German Child Protection Association
- Agency
- Serviceplan Germany
In German’s largest cities, the Child Protection League inaugurated an empty statue plinth: ‘The Secret Sculpture’. An AR app shows 42 pieces of art – created by 42 artists – on the plinth: one artwork for each of the 42 articles of the UN Convention on the children’s rights. This new type of museum experience was also a public appeal to politicians to implement children's rights enshrined in the constitution. Through an invisible protest, children's rights finally become visible.
Credits
- Production Company
- NEVEREST
- Global Chief Creative Officer
- Alex Schill
- Global Strategic Creative
- Maximilian Florian Schöngen