Germany
Gold Award
Graphic Design
Spatial / Experiential Design
- Client
- BMW AG
- Agency
- Serviceplan Germany
Drivers spend over 50 hours in traffic jams every year. Mini Connected now helps them to find the fastest way with Real-Time Traffic Information. Berlin’s pedestrians were able to experience this benefit for themselves. By installing shortcuts in the form of special billboards with fitting doors, ladders and stairs, they were given the chance to shorten the distance on foot by up to 12 minutes. In short: everyone finds the fastest way through the city with Mini.
Credits
- Copywriter
- Kornelia Szatko
- Film Director
- Stephan Telaar
- Illustrator
- Karina Kirschner
- Production Company
- It's us GmbH
- Managing Partner
- Christina Antes
- Global Chief Creative Officer
- Alex Schill
- Managing Director
- Ewald Pusch
- Chief Executive Officer
- Ben Foehr