Winners

The Shortcut Billboards

Gold Award

Graphic Design

Spatial / Experiential Design

Client
BMW AG

Drivers spend over 50 hours in traffic jams every year. Mini Connected now helps them to find the fastest way with Real-Time Traffic Information. Berlin’s pedestrians were able to experience this benefit for themselves. By installing shortcuts in the form of special billboards with fitting doors, ladders and stairs, they were given the chance to shorten the distance on foot by up to 12 minutes. In short: everyone finds the fastest way through the city with Mini.

Credits

Copywriter
Kornelia Szatko
Film Director
Stephan Telaar
Illustrator
Karina Kirschner
Production Company
It's us GmbH
Managing Partner
Christina Antes
Global Chief Creative Officer
Alex Schill
Managing Director
Ewald Pusch
Chief Executive Officer
Ben Foehr