Thirty years after the fall of the Berlin wall, BMW recounts the story of ingenuity and engineering skill in the short film “The Small Escape.” It is based on the true story of a courageous man who helped a friend flee East Germany by smuggling him across the Berlin Wall in a tiny BMW Isetta. The film went global online and as a TV and cinema ad. Thanks to press coverage, the film yielded 178 million contacts, online & offline