Winners

The Sound of Indifference

Georgia
G

Member Club Gold Award

Film & Radio

Sound Design

G

Member Club Gold Award

Integration & Innovation

Public Service & Charity Campaigns

G

Member Club Gold Award

Integration & Innovation

Creative Strategy

Agency
watergunz

The campaign is raising bladed weapons accessibility issue in Georgia. The crime rate among Georgian teenagers is increasing. The bladed weapons, bought within experiment were used to create an eleven-instrument “orchestra”, which involved sound engineers and other experts, working hard for three months. The orchestra is playing a very well known song, with a jingly melody its lyrics say: “if somebody says something bad about you, let his heart be torn by knife".

Credits

Creative Director
Bacho Meburishvili
Art Director
Matassi Sulakauri
Director of Photography
Omar Gelashvili
Film Director
Dato Borchkhadze
Agency Producer
Sopho Orjonikidze
Production Company
Enkeny Films