It's hard to get the attention of young men. They don't care about testicular cancer but they do care about sexy women. It's also hard to get the attention of media, they don't care about testicular cancer. But they do care about sexy women, when they show a sexy girl, they get a lot of clicks. To get their attention we “stole” a sex tape and “blackmailed” an influencer. We launched a campaign with a film, everyone wanted to see, that delivered an unexpected message.