Portugal
Shortlist
Design
Any Other
Shortlist
Interactive & Mobile
Any Other
- Client
- Maison Pixel
Couples are having less sex, and screens are part of the problem by stealing much of our attention. Why not combine the two? We designed chroma key green underwear and an Instagram filter that lets you stream on them. Alongside, we created a digital campaign showing couples reconnecting with the help of Streaming Undies. To bypass social media’s restrictions on nudity, we used classic mannequins as NPCs (non-playable characters).