Winners

The streaming undies

Shortlist

Design

Any Other

Shortlist

Interactive & Mobile

Any Other

Client
Maison Pixel

Couples are having less sex, and screens are part of the problem by stealing much of our attention. Why not combine the two? We designed chroma key green underwear and an Instagram filter that lets you stream on them. Alongside, we created a digital campaign showing couples reconnecting with the help of Streaming Undies. To bypass social media’s restrictions on nudity, we used classic mannequins as NPCs (non-playable characters).