Romania
Nomination
Integration & Innovation
Public Service & Charity Campaigns
- Client
- Romanian Police
- Agency
- Mercury360
Drivers and passengers who place the seat belt behind their back protect the car seat, not themselves. This common and apparently harmful practice comes as a fatal irony: by cheating the seat belt, they cheat their lives in the event of a traffic accident. ‘The Survivors’, the first outdoor museum of car seats, displayed car seats that literally told the story of their survival – tragic stories based on real accidents.
Credits
- Creative Director
- Liviu Turcanu
- Art Director
- Raul Ciceu
- Photographer
- Silviana Toader
- Strategic Planner
- Cristina Iordanescu
- Client Service Director
- Mihaela Bourceanu
- Account Manager
- Loredana Hatingher