Winners

The Survivors

Romania

Nomination

Integration & Innovation

Public Service & Charity Campaigns

Client
Romanian Police

Drivers and passengers who place the seat belt behind their back protect the car seat, not themselves. This common and apparently harmful practice comes as a fatal irony: by cheating the seat belt, they cheat their lives in the event of a traffic accident. ‘The Survivors’, the first outdoor museum of car seats, displayed car seats that literally told the story of their survival – tragic stories based on real accidents.

Credits

Creative Director
Liviu Turcanu
Art Director
Raul Ciceu
Photographer
Silviana Toader
Strategic Planner
Cristina Iordanescu
Client Service Director
Mihaela Bourceanu
Account Manager
Loredana Hatingher