Although Milan is the most queer-friendly city in Italy, during Pride Month, vandals destroyed the LGBTQI+ exhibition by the magazine Collater.al. But three days after the homophobic attack, the destroyed posters were re-displayed. This time though, no longer just in a small street in Porta Venezia, but all over Milan. Those who did not want to see the proud and deep meaning of the posters found themselves encountering them on large OOH displays scattered across the city