Winners

The (uncertain) Four Seasons

Gold Award

Integrated & Innovation

Best Use of Data

Client
United Nations

What will our future climate sound like if we don’t act now? We adapted Vivaldi’s Four Seasons to 2050’s weather conditions. Musical design algorithms were fed with localized climate data to generate more than 1000 different variations of Vivaldi’s masterpiece. In collaboration with climate activists, NGOs and scientists, 15 youth orchestras from 6 continents performed their localised variations, amplifying the voices of a generation directly to those in power.

Credits

Copywriter
Alpan Esen
Agency Producer
Natalie Haslam Conroy
Executive Innovation Director
Tim Devine
Innovation Director
Adam Grant
Creative Technologist
Gerard Mason
ML and Lead Data Scientist
Dr. Jaehyun Shin