United Kingdom
Bronze Award
Brand Experience
PR / Events
Bronze Award
Print & Outdoor
Print & Outdoor for non-profit / public service / NGO
- Client
- Medici del Mondo
Despite Law 194, access to abortion in Italy is difficult due to judgments and violence in hospitals. Anti-abortionists are even demanding mandatory listening to the fetus's heartbeat, an initiative they've already put into practice illegally. The Unheard Voice recreated a gynecological room near the Italian Parliament, offering a 3D audio experience of what women face. The campaign gained media attention, bringing women's voices to the Chamber of Deputies.
Credits
- Art Director
- Antonio Speranza