Winners

The Unwearable Ring

Bronze Award

Brand Experience

PR / Events

Shortlist

Integrated & Innovation

Integrated and Innovation for non-profit / public service / NGO

For years, the public – even politicians – treated registered partnerships as if they were equal to marriage. But for same-sex couples, more than a hundred legal barriers stood in the way of living a truly equal life. To make those in power feel this invisible wall firsthand, we created The Unwearable Ring – a wedding ring that cannot be put on. The first wedding ring that doesn’t just symbolize love – it fights for it.

Credits

Art Director
Martin Kraus