Graubünden’s small villages urgently need more tourists. A campaign was needed that would appeal to stressed-out city dwellers. Tschlin, a mountain village, is extremely quiet. It’s so quiet here that when the telephone in the village square rings, it is heard throughout the village. Residents of the village used this telephone for a competition. The promise: If you call us on this phone and we don’t hear it, you’ll win a holiday.