Winners

The Visible Net

Silver Award

Print & Outdoor

Craft - Photography

Silver Award

Design

Graphic Communication

Client
Telefónica Germany / o2 Deutschland

People only believe what they can see with their own eyes. So how to proof the quality of a 5G network? With “The visible net” – world’s first 5G network made visible. A data visualization campaign that unifies real network data, cutting-edge technology and photography. Therefore, we went to various locations across Germany and measured the O2 5G network. Then, the signal was sent to a LED pole attached to a drone. The better the net, the more LEDs were activated.