Winners

The War Siren Test

Nomination

Film & Radio

Radio Commercials

Nomination

Promotions & New Media

Ambient Media

Nomination

Promotions & New Media

Live Stunts

G

Member Club Gold Award

Promotions & New Media

New Use of Media

Client
Amnesty International Switzerland | Amnesty International Switzerland

Since 2015, air strikes have been destroying public buildings in Yemen without warning. To raise awareness of the situation in Yemen among the Swiss population, the annual siren test in Switzerland was converted into an acoustic war experience. During the test, sounds of war from the conflict in Yemen were broadcast on Radio 24. The transmission ended with a programme on the topic and an appeal for donations to support Amnesty International’s work in Yemen.

Credits

Creative Director
Lorenz Clormann
Copywriter
Frederik Dreier
Director of Photography
Sandeep Abraham
Film Director
Bojana Ilic
Production Company
Jung von Matt/Play
Sound Designer
Jingle Jungle
Chief Creative Officer
Dennis Löck
Public Relations
Sabrina Izumi
Project Manager
Fernando Gort