Winners

The Wool Jersey

Shortlist

Brand Experience

Promotions

Shortlist

Interactive & Mobile

Social Media Campaigns

In 2022 and for the very first time Swiss fans found themselves watching the Football World Cup in winter. Therefore Ochsner Sport, the official fan shop of the Swiss national football team asked for a fan article giving the Swiss fans the chance to cheer for their team despite the cold temperatures. Together with Puma the «The Wool Jersey» was created. A knitted jumper made of merino wool using the exact design of the official Swiss World Cup jersey.

Credits

Creative Director
Lukas Amgwerd