Georgian Water and Power was doing its best 24/7, but its works never got the same exposure, as did the memes about its inaction. To make highlight its efforts, the company replied to each customer’s negative brand mentions, with personalized videos right from the heart of the works. By instantly posting videos in the comments section of each brand mentioned, the company was able to counter disinformation and show it does work 24/7 for the good of its customers.