In the 2016 Euro Cup (won by Portugal), Cristiano Ronaldo was trying to convince another team player to kick a penalty, saying "Come take the shot. You shoot well. If we lose, f**k it". In 2021, Betclic wanted to convince people to bet on the national team. That's why we used those famous words to create the hit of the Euro Cup. But, in Portuguese, "shot" also means "impact" and "tripping". It's really hard to translate, but if we lose, f**k it. It was worth the shot.