Bronze Award
Film & Audio
Audio / Radio Commercials
Bronze Award
Film & Audio
Film & Audio for non-profit / public service / NGO
- Client
- Amici della Mente OdV
Anxiety, depression, panic attacks, approximately 15% of Italians suffer from it. But the number of invisible patients is much higher: their symptoms are often minimized and associated with laziness, angriness, weakness. In the radio ad we will hear the classic phrases used towards those suffering from depression addressed instead to those with physical illnesses, thus recognized by society as real diseases.