To help fundraise for children with eye diseases, the client wanted people to feel what it’s like to have one. Working with an ophthalmologist and five patients, the agency created five filters representing eye impairments and used them to distort pictures on Czech Instagram accounts. When someone uploaded a photo, we downloaded, distorted and reposted it tagging the user, along with a donation link and a gallery link. Now everyone can see their life through someone else's eyes.