Beyer Chronometrie, the oldest and most traditional watch company in the world, founded in 1760, wants to become relevant to the new, tech-savvy collectible generation. We created the very first and most exclusive NFT watch collection, which mixes traditional craftsmanship with the virtual, gaming and fashion world of the future. The collection was sold out in 7 minutes, reaching over 42 million people and the social community grew by 239%.