Winners

To be happy I want a truck

Spain
G

Member Club Gold Award

Design

Graphic Communication

Client
Falla Mossén Sorell-Corona
Agency
Yinsen

Every year, 800 art monuments (Fallas) are exhibited throughout the city of Valencia to be burned. Falla Corona 2020 is a reflection of the value of money, a security truck with 54 mill. € with a graffiti that says "To be happy I want a truck". The hard cover with a dry blow and silkscreen, in contrast to the plastic binding, conveys the ironic sense of the artwork to the publication creating an experimental and low-budget editorial as a memory of the burned project.

Credits

Photographer
Que te vaya bonito photos