Winners

Tokyo Tree

Silver Award

Interactive & Mobile

Place-specific Experiences

Bronze Award

Print & Outdoor

Special Outdoor

Bronze Award

Design

Spatial Design

Client
Deutsche Sport Marketing / German Olympic Sports Confederation

For the first time the Olympic and Paralympic games took place without spectators. The DOSB was looking for a way to connect their athletes with the fans back home. Under the motto: "Being there without being there." the Tokyo Tree was created. Located in the Olympic Village the digital tree delivered fans messages to the athletes via mini printers. Over 20,000 messages reached the athletes. They in turn used the messages for interactions in their social media channels.

Credits

Director of Photography
Gregory Jacob
Jan-Ole Brendel
Illustrator
Billy Ray Schlag
Deutsche Sport Marketing / German Olympic Sports Confederation
Accenture Song Germany
reddo INTERACTIVE
reddo LABS
CLOUD NINE MEDIA
komunique
Production Company
Sören Beseler
Production Manager
Martin Lühe
Stephan Gerlach
Online Concept
Christian Rentschler
Web Developement
Tobias Geber
Account Supervisor
Jan Vierig
Account Manager, Project Management Online
André Tiedemann
Creative Concept
Dereck Richards