Germany
Silver Award
Interactive & Mobile
Place-specific Experiences
Bronze Award
Print & Outdoor
Special Outdoor
Bronze Award
Design
Spatial Design
- Client
- Deutsche Sport Marketing / German Olympic Sports Confederation
- Agency
- Accenture Song Germany
For the first time the Olympic and Paralympic games took place without spectators. The DOSB was looking for a way to connect their athletes with the fans back home. Under the motto: "Being there without being there." the Tokyo Tree was created. Located in the Olympic Village the digital tree delivered fans messages to the athletes via mini printers. Over 20,000 messages reached the athletes. They in turn used the messages for interactions in their social media channels.
Credits
- Illustrator
- Billy Ray Schlag
- Deutsche Sport Marketing / German Olympic Sports Confederation
- Accenture Song Germany
- reddo INTERACTIVE
- reddo LABS
- CLOUD NINE MEDIA
- komunique
- Production Company
- Sören Beseler
- Online Concept
- Christian Rentschler
- Web Developement
- Tobias Geber
- Account Supervisor
- Jan Vierig
- Account Manager, Project Management Online
- André Tiedemann
- Creative Concept
- Dereck Richards