Winners

Try not to Try

Nomination

Interactive & Mobile

Any Other

Client
City Without Drugs Foundation

More than 40% of people trying drugs in Russia become permanently addicted. This problem is actively highlighted in the mass media, but most of young people still refer to taking drugs too lightly. To explain to people that only one bad choice can lead to irreversible damage, the agency created the first interactive project that you cannot replay: http://reday.me/en

Credits

Art Director
Yulia Uzkikh
Agency Producer
Katy Bamby
Programmer
Dimmy Sidorov